Description:
A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future. The future of branding is personalized interactions with consumers, based on their particular tastes and preferences. To stay competitive, brands must reach out to the consumer with strong value propositions for what consumers need, when they need it. The brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.