Abstract:
The pace of change in the Indian mutual fund industry continues to accelerate, creating new challenges and opportunities to deliver more value to clients & demanding more transparency. Mutual Funds provide the average investor with the forum for qualified fund management to engage in the Indian capital market, regardless of the amount invested. Study aims to define the factors that influence investment choice of others alternatives and their preference. Such observations can assist businesses with mutual funds in determining the areas needed to improve and can enhance marketing strategies.The current research paper analyses the different factors that the investor considers when investing in mutual funds.Structured questionnaires used and primary data was assessed by the aid of the various Statistical methods thoughanalysing the data revealing which factor influence the perception of investors across the Anand district. Further,it can be expected that there will be good opportunities in the next few years for smaller and newer firms to get better established framework and grow significantly. In the view of investors has a major impact on the decision-making process which requires both excellence in the product line-up and some degree of uniqueness in the manner with which products are being offered to the market.
