Abstract:
Investment is an activity that is engaged in by people who have savings i.e. investments are
made from savings, or in other words people invest their savings. A variety of investment
options are available such as bank, Gold, Real estate, post services, mutual funds and many
others. Investors are investing their money with the different objectives such as profit,
security, appreciation, Income stability. Researcher has studied the different avenues of
investments as well as the factors while selecting the investment with the sample size of 40
salaried employees by conducting the survey through questionnaire in Nagpur and Amravati,
Maharashtra, India. The study is based on personal interviews with salaried peoples, using a
structured questionnaire. Actually, the present study identifies the preferred investment
avenues among the individual investors using self assessment test. The study is based on
primary sources of data which are collected by distribution of a close ended questionnaire.
The researcher has analyzed that salaried employees consider the safety as well as good
return on investment on regular basis. Respondents are aware about the investment avenues
available in India.
