• Somebody working in the creative sector who has developed a successful (in terms of impact and reach) social or not for profit enterprise in this sector. • Risk taking: can assess, enjoy and face risks. Has the skills/initiative to successfully drive ideas forward; • Passion for their creative sector: creative entrepreneurs are the mediators that bring creative products to the market and require an ability to talent spot, respect, understand and manage creativity; • Corporate skills: business acumen, commercial awareness, managerial ability, vision and strategy; • Interpersonal skills: ability to sell an idea, negotiate and network.